FIAM: The Finnish Internet Audience Measurement

FIAM, the Finnish Internet Audience Measurement, is the official online audience measurement solution in Finland. It provides information on the usage of sites, services, apps, sales packages and networks, or any combination of those. The primary metric offered is weekly reach, but the system includes a variety of other metrics also. The data can be analyzed against background variables such as age, gender, geolocation, etc.

The FIAM is produced by Media Metrics Finland Oy (MMF), according to the needs and specifications set by the subscriber community. The goal and mission of the MMF is to provide trustworthy and comparable data about online audiences in Finland.

The solution provider and technology contractor for the FIAM measurement is AudienceProject AsP.